Free first session — no coding experience needed

Build the app of your dreams.

Got a brilliant app idea? You probably do. With AI, building it is the easy part — you describe what you want in plain English and it gets written, with no experience and no tutorials. I am a FAANG engineer who has built hundreds of apps, and I help with everything around that: the moments it breaks, getting it online, and making sure it can actually be found. The first session is free.

The good news

Coding is the easy part now

This genuinely changed. You no longer learn a programming language, or follow a course, or spend a year on fundamentals before you can make anything. You describe what you want and it gets built. If you have been putting your idea off because you assumed you would have to become a programmer first — you do not, and you never will.

01

You describe it in English

"A booking site for my studio, where clients pick a time and pay a deposit." That is the level of detail it needs. No syntax, no jargon, no special words.

02

It appears in minutes

Real screens, buttons that actually do things, on your screen the same afternoon. Not a mockup or a drawing — a working app you can click around in.

03

You change it by asking

Do not like the layout? Say so. Want the button somewhere else? Say so. You steer the whole thing in ordinary conversation.

And then

…right up until it isn't

Everyone building this way eventually hits an evening like this one. It is not a sign you picked the wrong idea, or that you are not technical enough. It is simply the point where asking nicely stops working.

you + your AI assistant · 2:47am
You

it's showing a white screen again

AI assistant

You're absolutely right! I've fixed the issue.

still white

You're absolutely right! I've fixed the issue.

we have been doing this for three hours

A real person · joined the call

Found it — nothing you did wrong. Let me show you what happened.

The actual cause, in four minutes

Your app online, where other people can use it

And you understand it, in plain English

100s

Apps built

FAANG

Big tech engineer

Free

First session

CA$150

Per hour after

No charge to start

I will set your project up for free

The hardest part of building something is the very beginning — before you have anything at all. So that part is on me. We spend thirty minutes together and you finish with a real project, set up properly, running on your computer.

No card, no trial, no pitch at the end. If you want to keep going after that, book an hour. If you do not, the project is still yours.

Then, whenever you need it

The three walls, and how we get past them

Almost every stuck project I see is stuck on one of these. They are the specific places where "just ask the AI" runs out of road — and each one takes minutes to solve if you have seen it before.

01

When it keeps breaking the same thing

You have asked five times. It says "fixed!" every time and confidently breaks the same thing again. We find what is actually wrong, fix it properly, and you learn how to spot it next time.

02

When you are not sure it is safe

People's passwords, payments, and personal details are about to run through something you built and cannot fully read. I will tell you honestly whether it is safe to launch, and fix it if it is not.

03

When you cannot get it online

It works perfectly on your computer, and nowhere else. Getting from "it works for me" to a real address other people can open is its own skill, and it is where most projects quietly die.

After you launch

Building it was the easy part. Getting found is the rest.

I am an engineer, not a marketer — and I will not pretend otherwise. But a surprising amount of what keeps a new app invisible is technical, and that part I can fix properly. For the rest, you get an honest second opinion and a straight answer when something is outside what I know.

01

Making your app findable

Apps built by describing them to an AI are very often invisible to search engines — nothing tells Google what the page is for, and the structure it needs simply is not there. This part is engineering, and it is squarely my job.

02

Knowing whether it is working

Setting up the tracking that tells you how many people arrive, what they do, and where they give up. You cannot improve any of this while you are guessing, and getting it measuring correctly is engineering too.

03

A second pair of eyes on your pitch

Most landing pages describe the app instead of the problem it solves. I am not a copywriter, but I can tell you whether a stranger understands yours in five seconds — and that alone catches most of it.

How it works

Book, build, launch

  1. Book the free session

    Thirty minutes, no charge, nothing to prepare. Tell me what you want to build and we get it set up and running together before we hang up.

  2. We build it together

    When you hit something hard, book an hour. We share screens and work in your actual project. I explain everything in plain English as we go — no assumed knowledge, and no making you feel silly for asking.

  3. You end up with something real

    Working, online, findable, and yours. Plus notes on what we did and what to do next, so you are not dependent on me to keep going.

Testimonials

Don't take my word for it

Ready when you are

You are closer than you think.

The first session is free. After that it is CA$150 an hour, one-on-one, booked straight from the calendar. No packages, no subscription, no sales call first.